- This topic has 0 replies, 1 voice, and was last updated March 3, 2023 at 2:54 pm by Nick Hargrave.
-
CreatorTopic
-
March 3, 2023 at 2:54 pm #4283Nick HargraveKeymaster
I joined the webinar this afternoon with James Draper (CEO), Jude O’Connor (CRO) and Camilla Franklin (COO). Key takeaways were:
Jude has achieved some large budgets from Fortune 500 companies already and they have had a high renewal rate, which is what you need for long term growth. Revenue strategy on joining was to focus on reward video as its a known ad unit already, but getting better traction native in-game than expected
Attention metrics from IGA are 10-20x other formats (according to independent third party research firms) given how engaged gamers are when they are immersed in gameplay
In game ads are very quickly becoming ‘normal’ for users. They expect to see ads in the real world so they are quickly used to seeing them in certain games. Research from a recent campaign had 76% of the panel saying they liked the ads
They are very excited about the potential for Bidstack Sports and in conversations with some of the biggest leagues in the world who want to be able to communicate with fans in game and add net new ad partners. They are aiming to became the standard for commercial rights monetisation in the virtual world
Very cagey about the potential for getting programmable advertising into consoles i.e. Sony and Microsoft – discussions ongoing but it is clearly complicated and not likely a short term win. IGA needs to prove itself out on mobile before they allow entry to consoles, but mobile gaming is bigger than PC/console so there’s a lot to go for before getting consoles on board
-
CreatorTopic
- You must be logged in to reply to this topic.