- This topic has 1 reply, 1 voice, and was last updated August 31, 2022 at 2:40 pm by
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The updated in-game measurement guidelines have now been published for public comment and the full doc can be found at the below link
This is a key step in BIDS’ ability to generate programmatic ad revenues ‘around the clock’. It is pleasing to see that this has been released on schedule
The guidelines have been established by the IAB Games and Esports Board (which includes BIDS), who state “227 million US adults spend an average of over 12 hours per week gaming, yet US ad spend in gaming is still less than 6% of total digital ad spend. The mission of the Games and Esports Board is to help marketers unlock this channel as a powerful way to reach consumers. This board is expanding the advertising marketplace in gaming and tackling the most pressing obstacles to scale through player-first market education and advising on standards needed to reduce friction in the supply chain
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